Perfect Properties

Challenge

To create a property web application based on user research that was provided by CareerFoundry.

Process

My approach involved taking the user goals and branding to guide the development of potential solutions for the given user stories. Next, I mapped out the product's functionality through user flows, which helped determine the necessary interface and interactions during the wireframing and mockup stages.

Goal

A responsive real estate app that prioritizes a seamless, intuitive user experience, incorporating best practices in layout, typography, color theory, and interactive design to meet the needs of users navigating the property market.

The Persona

The persona for this project is named Rashida. She is an IT consultant for a growing tech company. Rashida is on the go a lot for her job and completes a lot of tasks related to work on her phone. She has a good income and has been interested in investing in property outside of the city to secure a better financial future for her family. Utilizing her time and finding the right home buying tool is very important for her to find the perfect property.

Goals

Rashida makes a good living and wants to invest in property beyond the city for increased financial security for her family.
She wants to find the right information for fast decision-making.
She wants a tool to help her find the right properties so as not to waste her time.

Environment

Physical: Rashida lives with her family in a city on the east coast, and spends most weekends in the countryside.
Social: She likes hiking with her family, and playing basketball with old colleagues and friends from college. A colleague recently invested in property and suggested Rashida look into it, too.
Technological: As a computer science graduate, she describes herself as highly competent with technology. She is always on top of the latest trends in tech, and always has the latest model of smartphone. She uses online tools regularly to help schedule her work, social life, and communicate with friends, family, clients, and colleagues. The tools she uses are functional, easy to use, and intuitive.

Tasks

As she is new to real estate, she wants a tool that is easy to use and that will help her find the property she’s looking for.

Search for properties, inputting criteria relevant to what she’s looking for.
Easily view and return to listings she’s interested in.
Receive relevant and comprehensive information about properties.

Quote

“I want to provide my family with financial security. I’ve been considering buying property for a while, and am looking for a tool that can help me find what I’m looking for, quickly!”

User Stories and Flows

User Flow 1: As a user, I want to create a profile containing all my property criteria, so that I am recommended results most relevant to me.

User Flow 2: As a user, I want to be able to search and filter properties, so that I can find good matches based on my needs.

User Flow 3: As a user, I want to be able to save or mark properties I am interested in, so that I can easily revisit them.

Low Fidelity Wireframes

Mood Board and Style Guide

For the mood board, I focused on Rashida's needs as the persona. I leaned into a nature-themed style, reflecting her interest in properties outside the city in a more tranquil setting. I found that color schemes with greens and Earth tones would be fitting.